As global trade continues to evolve, China remains one of the world’s most attractive sourcing destinations
offering competitive pricing, manufacturing expertise, and fast innovation across countless product categories.
For European wholesalers and online retailers, importing from China can still be highly profitable
provided you know what to import, when, and how to do it correctly.
At EurAsiaTrade, we guide our partners through every step of the import process — from sourcing and supplier verification to logistics, customs, and compliance. Based in Yiwu (China) and Antwerp (Belgium), we work daily with reliable Chinese manufacturers and European distributors to ensure smooth, transparent trade.
Trending Product Categories
Smart Home Devices & Connected Gadgets
Demand for smart plugs, AI-powered speakers, and home security systems continues to grow rapidly in Europe. These products combine innovation and convenience — ideal for both B2B and retail channels.
Tip: Always verify CE certification and safety standards before import.
Eco-Friendly & Sustainable Products
Consumers are becoming more environmentally conscious. Products like reusable bottles, biodegradable packaging, solar-powered devices, and bamboo-based accessories are performing strongly across Europe.
Sustainability sells — especially when combined with good design and functionality.
Electric Mobility & Accessories
E-bikes, e-scooters, and related components are expanding fast, supported by Europe’s shift to green transportation.
Note: these categories often require additional transport and safety compliance checks.
Beauty & Personal Care Tools
From LED facial masks to portable skincare devices, this sector offers attractive margins for e-commerce and lifestyle retailers.
Always check EU cosmetic and electrical regulations before importing.
Home & Kitchen Innovations
Smart kitchen tools, multifunctional food processors, and space-saving household gadgets remain strong performers in Europe’s online marketplaces.
These items work particularly well in the gift and lifestyle segment.
Textiles, Apparel & Accessories
China remains a leading supplier for clothing and textile products. Fashion imports are thriving, but success depends on design, quality, and branding.
Fast-moving trends require good supplier flexibility and low MOQ options.
⚠️ Key Considerations When Importing to Europe
While the potential is great, successful importing requires attention to compliance and cost control.
Here’s what to keep in mind:
- EU Regulations & CE Marking – ensure every product meets safety and certification standards.
- Import Duties & Tariffs – always calculate the landed cost, including VAT, shipping, and customs.
- Supplier Reliability – work only with verified factories to avoid quality or delivery issues.
- Logistics & Inventory Risk – plan shipping lead times and warehouse capacity in advance.
- Branding & Differentiation – focus on presentation and added value to stand out in a competitive market.
We act as your local sourcing and trading partner in China, helping you identify profitable products, evaluate suppliers, and manage the entire import process — safely and efficiently.
Whether you are a wholesaler looking to expand your product range or an online retailer exploring new trends, we make importing from China to Europe simple, transparent, and reliable.
From factory to warehouse — we handle the details, you grow your business.
